Many of the solutions in this roundup have affordable starter plans, and some even offer onboarding services for new customers.Įmail marketing can take several forms. The good news is that it doesn't cost much to get started, nor is it an arduous undertaking. Options range from text-based template solutions that marketers can quickly make their own to more complex HTML or JavaScript templates. But first, a quick primer.Įmail marketing software can manage your contact lists, help you design and send compelling emails, and track whether these were opened and read. In this roundup, we look at some of the top email marketing platforms, and rate their features, ease of use, support, and other aspects. Fortunately, there is plenty of help available. You'll need tools to help you compose, send, and track your emails, and even to integrate data from your email campaigns with your other backend systems.
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That said, successful email marketing takes more than a spreadsheet full of email addresses. Little wonder, then, that fully 64% of small businesses use email to reach customers, which is a higher rate than for any other digital channels save social media and websites. According to statistics gathered by HubSpot (Opens in a new window), one of our Editors' Choice winners for email marketing tools, there are still 4 billion daily email users-a figure that represents roughly half the global population.
Still, email should remain the core of your direct marketing efforts.ĭon't underestimate email's reach and influence. In today's climate, multichannel marketing campaigns are mainstays. That goes double when you combine traditional email campaigns with social media, direct mail, chat, display ads, SMS, web landing pages, and even the metaverse. Even in 2022, this tried-and-true marketing tool remains one of the most effective ways to get your messaging across. If you want to reach customers, look no further than email. Since 1982, PCMag has tested and rated thousands of products to help you make better buying decisions. ( Read our editorial mission (Opens in a new window) & see how we test (Opens in a new window).)
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